Bachelor of Digital Media Design

Available at
11 Trimesters Full Time

Complete your accredited Bachelor’s degree in less than 4 years with a total of 11 trimesters.

Bachelor of Digital Media Design
Course Durations
11 Trimesters Full Time

Complete your accredited Bachelor’s degree in less than 4 years with a total of 11 trimesters.

Start Date(s)
  • 22 October 2023

  • 3 March 2024

  • 21 July 2024

Bachelor of Digital Media Design
Start Dates
  • 22 October 2023

  • 3 March 2024

  • 21 July 2024

Entry Requirements
Bachelor of Digital Media Design
Domestic Entry Requirements
Domestic students must meet the following criteria:
To join a Bachelor's Program at SAE Amman, a student must be holding a Jordanian General Secondary Certificate (Tawjihi/Grade 12) or an equivalent qualification certificate; AND
Achieve a minimum GPA of 60% (after Jordanian equivalency) is required for any Bachelor's degree at SAE.
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Bachelor of Digital Media Design
International Entry Requirements
International Entry Requirements
To join a Bachelor's Program at SAE Amman, a student must be holding an overseas qualification equivalent to the Jordanian General Secondary Certificate (Tawjihi/Grade 12); AND
A minimum GPA of 60% (after Jordanian equivalency) is required for any Bachelor's degree at SAE.
More info


Develop advanced skills in industry-standard software packages Photoshop, Illustrator, InDesign, Adobe XD, and After Effects.
Practical, immersive training All work is project-based, with no exams.
Cross discipline collaboration Use your design skills to work across film, audio, gaming, and animation projects at SAE.
Expand your career Graduate with a portfolio, work experience, employability and entrepreneurial skills, and a network of fellow creatives.

Design & Visual Communication Skills

Branding and identity design Digital marketing & social media Online and print design Journalism Graphic design Infographics & motion graphics design Adobe software kit User interface design Web design Typography Digital image-making & editing User-centered design

Course Structure

Semester 1:
Elementary English
In this course students will engage in hands-on design practices, develop creative thinking strategies, and devise solutions to design challenges. The course familiarizes students with principles, essential software, and techniques that serve the basic designer needs. Students will also develop fluency in the principles of design to form a basis of aesthetic judgment and develop methods of analysis and inquiry for creative thinking.
In this module, students will learn about the basic elements of Film production such as directing and editing, to produce a short video that they will direct and edit and present upon completion of the module.
During Study Skills training, students learn and practice skills that will enhance their performance throughout their college experience as well as in their future workplace and everyday life. Throughout the training, the students set academic goals, and learn and apply basic reading, note-taking, and memorizing strategies. They also learn stress and time management skills needed in their time at college. Students also learn how to properly write assignments for academic purposes as well as how to prepare for their exams. The training is delivered through a blended approach, using an online learning platform on which they can learn and practice said skills at their own pace so that they gain the knowledge they need to participate effectively during their Face-to-Face sessions where the students apply what they have learnt through completing various practical activities and exercises.
Pre-Intermediate English
This course illustrates methods of using pencils and colors and other materials in addition to learn how to draw shapes taking into consideration ratios using different representations and displaying methods for the texture and symbolic values of shapes, ores and surfaces.
In this module students will be introduced to the audio engineering industry. They will be familiarized with its various fields and sub-fields, to the industry structuring and functionality in general, as well as the types of personnel operating in the industry. Students will also be introduced to audio engineering studio equipment and software in a broad overview, and will be familiarized with the general ideas of audio production methods.
"The Life Skills Course is based on “The Passport to Success""
The curriculum was established by The National Youth Organization Which is an organization that works on developing skills for the youth in order for them to be able to interact and integrate into society whether that be in their personal lives or in an educational environment.
The students are trained around five main focus points: Personal competencies, Problem-solving and dealing with conflict, Proper healthy behavior, Effective habits in the work environment, and learning through service."
Semester 2:
This course is to advance the knowledge of the learners by expanding the knowledge and use of the tools, techniques, and technicalities. This course is to enhance image selection, transformations, advanced masking, and adjustments creating complex compositions, creating complex lighting and shadows, color correction, painting, and retouching tools
This subject provides students with an introduction to some of the key ideas and events in the history of art and design. It is intended as a basic introduction to the history of ideas and the effects such ideas have had on the recent evolution of art and design. While this unit has a Euro-centric bias, ideas from other cultural histories are introduced. Students are taught the visual literacy and analysis needed to be able to understand historical and contemporary art and design.
This course intends to improve the students&; understanding and utilization of both communicative and literate English language skills to an Intermediate level. Students will be subjected to a blended learning program where they study English in a computer lab and they use this pre-taught knowledge of English interactively in the classroom with their teacher. Students will be able to use their English language knowledge that is being learned from the lab in order to present and choose the correct usage of vocabulary and grammar to make meaningful conversations about vital subjects such as cultures, foreign cuisine, travel, media, health issues, manners, customs, and different forms of relationships, dreams, technology, education, and minimal business knowledge.
computer 99
In This course students will design and create amazing works of art using Adobe Illustrator, learning how to work with artboards; how to draw anything with the Pencil, brush, and Pen tools; and how to start organizing color in their artwork with the help of swatches. Also covers drawing shapes, adjusting strokes, formatting text with variable fonts, and creating freeform artwork.
This module aims to introduce the student with concepts and routines of academic research, critique, and writing. It aims to introduce the student to theories of culture and communication, develop a basic understanding of the creative media industries and the students’ role as professional creative media practitioners. Together all of these skills will help students to find relevance to wider career development in their studies and improve future skills.
English 99
Semester 3:
In this course, you will know how the search engine works and how to optimize your website for better ranking. Students will also learn how to create paid search and video campaigns using Google Ads. The social media part will cover how to Create a Facebook business page, what to write on this, page and how to create paid campaigns.
Arabic 99
This course examines the principles and practices of journalism with emphasis on reporting and writing news, features, interviews, and editing; today’s press is also examined. Students will learn the basics of journalistic writing and information research, it introduces into two different types of articles (news and report), into researching topics and audiences as well as into principles of communication such as storytelling. Providing students with the ability to prepare and develop a photographic story/report that delivers a strong message, whether it’s positive or a negative issue.
This course surveys the basic principles and application of light in the creation of photographs. The development of skills and techniques inside the studio exploring formal and conceptual considerations related to light and photography. Introducing students to design principles, visual language, digital photography and lighting techniques, building advanced photography skills to create scenes that deliver a strong message.
This course introduces a number of idea-generating techniques to demonstrate that creative thinking is a skill that can be continually developed. Evidence of ‘thinking on paper’ may take the form of ‘open-ended’ idea sheets and visual/verbal ‘mind maps’. Learners will be encouraged to originate ideas which fulfil visual communication objectives. Learners will also be required to use mark-making techniques to express their ideas on paper and they should be able to identify the cultural contexts in which their ideas work. Selection, review and development of ideas should be evidenced in sketchbooks, design sheets, thumbnails or concept sheets.
Semester 4:
This course emphasizes the training of writers, reporters and editors for the news media that includes newspapers, magazines, radio and digital media. The program also seeks to prepare and guide students interested in pursuing careers in a wide range of informational and interpretive multimedia environments. As well, students will gain a working knowledge of the skills, concepts, values and ethics needed to succeed as professional communicators. The Journalism course is designed to provide students with a fundamental journalism background, emphasizing the development of the essential process of communication. Students will be expected to develop related skills needed to describe, explain, argue, narrate, perceive and analyze, accurately and clearly. Computer writing skills will be developed and encouraged. Units of study includes introduction to journalism, journalism writing skills, interviewing skills, journalism technology, digital photography, journalism research skills, print media, electronic media and the ethics of journalism.
This course provides an excellent overview of every aspect of publishing, with an emphasis on digital publishing. This major in online Publishing combines theory with practice and provides scope to develop specialist skills required for career development. You will learn and understand the key issues facing the publishing industry in the 21st century and a wide range of publishing and general management skills to help you succeed in the industry. Our publishing program provides you with the skills; knowledge and networks to kick start your career in publishing.
In this course, students will learn about different military departments’ roles and responsibilities. It will also help in developing integrity and patriotic loyalty to the country and the “Jordanian Military Institute” represented by the Arab Jordanian Army and its role in every aspect of life
This course introduces the students to the history and principles of Latin typography. Through presentations, demonstrations, and projects students will explore the fundamentals of Latin Typography. This course investigates the anatomy of letters, the basics of type design, typographic terminology, the history of type and printing, the hierarchy of information, and layout systems. Emphasis is placed upon a thorough understanding of nuances in structure and proportion in relation to Latin typefaces as well as Arabic.
In this course students will learn how to use Adobe software to create professional content for social media marketing and digital campaigns on Facebook, LinkedIn and Twitter. Getting hands on experience of software interface and workspace, resizing images and photo editing. During the course students will get a chance to plan and organize content, create and curate compelling images to grab target audiences’ attention. Combing practical demonstrations and exercises, students will create content effectively using an efficient workflow following current trends.
This intermediate/advanced level course facilitates discussion of photographic processes within the larger context of contemporary art, photography, and digital media. Workshops in the context of the course will introduce strobe lighting for studio applications. The course will emphasize the process involved in generating a portfolio of images, a coherent body of work based upon a theme, concept, or selected subject matter. The class will discuss topics such as locating an individual voice, refining a working process, considering methods for the presentation/distribution of photographs, and reflecting on current issues in contemporary art. Lectures/demonstrations will include assembling a portfolio of photographs, submitting work for review, and preparing photographs for an exhibition.
Semester 5:
The aim of the course is to provide students with the skills needed when preparing and facilitating interviews as well as producing and publishing of such content by means of audio podcasting. The module aims in equipping students with an understanding of language specifics used by interviewers and developing skills needed when it comes to collecting and preparing content for production and publishing on the web.
This module will introduce students to the concept of sound as a physical phenomenon and will enable them to predict its behavior in different situations. Students will develop a solid understanding of key mathematics and physics concepts which will support their learning throughout their studies. They will also get introduced to the biology of the human ear as well as psychoacoustics and the human brain’s localization of sound; ear training; and finally, to basics of electronics, studio wiring and equipment, decibels and acoustics.
This course will help students explore professional pre-press principles and print work experiences. Understanding printing processes is an essential part of design that can assure a predictable outcome. Therefore, emphasis will be on current print production procedures - such as printing technology, file preparation for printing, and color management - that can prepare designers for real world settings. The focus of all studio projects will be on efficient production practices as related to the profession of graphic design. Projects involve using industry standard computer applications to create and edit pixel and vector images, design page layouts, and prepare files for printing.
In this course learners will gain an understanding of the social, cultural, commercial and historical contexts in which corporate identity has evolved and is currently defined. Learners will also gain practical experience in developing and applying creative and effective solutions through the use of visual methodologies to present a corporate message. Through these activities, learners will develop their understanding of the ways a symbol or logotype can transcend or be limited by cultural, ethical and commercial factors.
This course will enable participants to use one of the most demanded digital marketing channels to advertise any business. Google Ads is an online advertising program that allows users and companies to advertise and reach audiences that are interested in the products and services they offer on Google's Search Network as well as their network of partner websites
The course explores the concept of entrepreneurship, its impact on the national economy, its role in the elimination of unemployment, how to develop innovative ideas to meet the needs of the society and to face the risks and challenges that occur as well as calculating their costs.
Semester 6:
This course is to introduce students to video, camera and lighting technology for capturing professional videos. Students will learn the difference between several types of video reportage to be able to plan and produce a video reportage.
This course gives learners opportunities to develop products from conception, through the production phases to the export of a final product. The products made in this unit range from experimental, factual, fictional, narrative, non-narrative, art and client led. Learners will need to consider designing for very different uses, for example on small handheld devices, through to cinema screens or other large-scale projection.
This course aims to facilitate students with the knowledge and skills to refine their media productions and develop an individual style. Using appropriate social media channels for promoting the project/portfolio. Different advanced publishing and archiving techniques are outlined and students are prepared to evaluate them as appropriate for their creative media products.
Semester 7:
In this course students will get introduced to the principles of web design, elements, user interface…etc. By the end of the course, learners will be equipped with a practical understanding of information hierarchy and user interface design, which escalates into the planning and production of a multi-page web design project.
An introduction to the basic principles, procedures, and techniques of television production. The course heavily utilizes Digital Cinema's TV studio. Students are organized in teams and create various TV broadcasts. Students learn how to operate TV switchers, TV cameras, sound, and graphic equipment. The course covers the fundamentals of producing, scripting, directing, and editing for television
This module aims to introduce students to essential tools to effectively function in the business world and equip them with the required knowledge of concepts and analytical tools of business, management and marketing. Students completing this module will be supposed to develop and learn how to apply key communication skills having studied and engaged it with communication theories and the ways in which these learned concepts interact with each other in a social, cultural, technological and economic context.
In this course students will obtain some of the most common programming languages to build websites. Languages such as HTML, CSS and JavaScript. Starting from HTML students are going to align text on their websites and create Headers and body text. After that they are going to use CSS to further control the visual elements on the website. JavaScript is an object oriented programming language that is used to build applications and gives the creator better control over the webpage.
This course introduces the student to Arabic typography and its importance in Visual Communication Design (VCD). This course investigates the Arabic typeface, typeface anatomy, calligraphic styles, and typography fonts. Emphasis is placed upon a thorough understanding of nuances in structure and proportion in relation to Latin typefaces as well as Arabic.
Semester 8:
This comprehensive course encompasses the rapidly expanding packaging industry from initial product concept, demographic research briefs, logo and imagery studies, and structural strategy and website through and prototypes for display in the marketplace. Packaging and its historical perspective: advertising campaigns, corporate branding/merchandising, and FDA packaging requirements. Production: quality control, substrates (paper, plastic, glass, metal, etc.), die-cutting, digital mechanicals, inks, coatings, foil stamping, gravure, shrink wrapping, flexography, and various types of printing presses are covered..
In this course students will be introduced to the theories, techniques, and fundamentals of motion graphics and its application to design and media arts through an introduction of the basic concepts and tools for the design of moving images. by using Adobe after Effects.
Although technical proficiency is a goal, the primary emphasis of the course is the successful creation of imagery, sound, video, and animation for use in motion graphic projects.
This course will equip the learner with the required knowledge to enhance, develop, and address the role of a graphic designer in the creative process of advertising. This course offers a comprehensive understanding of this process, spanning market research, briefing, concept development, ideation, and copywriting, writing skills, types of messages, writing for publicity materials, and writing for print. Projects are driven by clear project objectives, and communication messages crafted around valuable consumer insight. The role of media integration within the context of copywriting for advertising is also explored.
In this class the students are going to be introduced to Virtual Reality and Augmented Reality Technology. The difference between them. We will also go through the history behind them and how they get evolved through time starting from panoramic paintings and ending with the latest supported technology used in the industry. We are going to also show examples on the usage of each technology in our current daily life and where this technology is heading in the future.
This course is designed to teach students the animation process. Students will learn how to draw, color, manipulate, and animate-first primitive-then more complex shapes and characters in a timeline. Students will learn to work with sound in the timeline with animated graphics, and export the projects in self-contained files. The course will give students an understanding, and practical experience in creating 2D animated graphics that can be used in multimedia and transmedia applications.
This course will help you understand how 3D Printing is being applied in the medical sector. Three-dimensional (3D) printing is a process which generates prototypes from virtual objects in computer-aided design (CAD) software. Since 3D printing enables the creation of customized objects, it is a rapidly expanding field in an age of personalized medicine. The course will explore the role of 3D Printing in several medical sectors such as prosthesis and dentistry.
Semester 9:
In this course students will study the operations and functions of advertising agencies, learn how advertising objectives are defined and gain an understanding of the process of developing advertising strategies. By devising advertisements in response to advertising briefs, learners will develop an understanding of how advertising campaigns work.
This course covers Digital visual effects, motion graphics, and compositing applications developed by Adobe Systems and used in the post-production process of filmmaking and television production. Among other things, After Effects can be used for keying, tracking, compositing, and animation. It also functions as a very basic non-linear editor, audio editor, and media transcoder.
Occupational Health and Safety
Semester 10:
Starting with the principles of animation, the students are going to learn the pipeline of animation. Blocking out the sets and staging characters, then roughly posing them in key poses, and at the end polishing the final animation and getting it ready to be exported as. FBX files.
This course will introduce the learners to the environmental signage design can entail from wayfinding to more playful, immersive features. Wall graphics and murals, digital screens and content, art installations, interpretive graphics are all.
This course covers and encourage an appreciation of the application of research through lectures, visits & School visits.
The course has a practical component that takes you step-by-step through the workflow of a professional app designer. From user flow diagrams to wireframing to mockups and prototypes. Students will explore key UI and UX concepts that are essential to building good looking and easy to use apps.
This course introduces students to the nature of entrepreneurship as the vehicle for making money by creating wealth and producing goods and services for a profit. This course is designed to help students to realize their full potential by starting and growing their own businesses. Throughout the course, the students will learn the basics of creating and sustaining their own businesses. Students will also learn about themselves, their decisions, and their goals to determine how entrepreneurship can play a role in their lives.
Semester 11:
Students will be asked to conduct a research in presenting artistic work, areas and contact to the industry, production methodologies relevant to the major project, developing the project proposal and allocation of resources, aquiring advanced project development and management skills, combining, criticizing and defending the own work.
In the major project students are asked to create a whole branding and advertising campaign for the chosen company, print and digital across various social media platforms.
This blended learning course is designed to help students develop the skills and competencies expected by employers in order to increase their competitive employment advantage and achieve their career goals. The course will help with students' personal development and employment potential through participating in interactive classes and working on an online program provided by Pearson. By the end of the course, students will have produced high-quality CVs and LinkedIn profiles, they will also have developed the competencies expected by employers to increase their employability.


What jobs will this course lead me into?

  • Graphic designer
  • Content manager
  • Print and digital designer
  • Social media designer
  • UX/UI designer
  • Journalist & media coverer
  • Video editor
  • Motion/infographics designer
  • Creative director
  • Production manager
  • Branding and identity designer
  • Art director

Course FAQs

All SAE courses focus on practical, hands-on delivery. The amount of practical time you experience during your study varies depending on your course. You will always have an opportunity to access campus resources and facilities outside of class times; during campus opening hours.

It’s a study requirement that students have their laptops (for after-school study). The laptop specifications and features can be sent to your email when requested.

It can vary depending on the course. In most cases, lectures have an average of 15 students.

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