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Overview

Google Ads 

 

Duration                             Days                                   Timing 

 

27Hours                             3 weekdays                        5:00 PM- 8:00 PM

 

Overview: 

This course will enable participants to use one of the most demanded digital marketing channels to advertise any business. Google Ads is an online advertising program that allows users and companies to advertise and reach audiences that are interested in the products and services they offer on Google's Search Network as well as their network of partner websites


Course Outline

Intro: “Understanding How Google Ads works” ( 3 Hours )
Class Outline:
Understanding all types of Google ads
Understanding the bidding type
Understanding the campaign structure
How to create a landing page
How to create a Google Ads account

Google Search ads (9 Hours)
Class Outline:
Understand the meaning of keywords
- How to find our best keywords
- How to start our first campaign
- How to create an efficient site link
- How to create efficient Callouts
- Understand the bidding strategies CPC
- Understand the keywords match types
- How to audit a running campaign
- How to set up the right budget
- How to optimize our running campaign for better results
- How to use the keyword planner

Google Display Ads (6 Hours)

Class Outline:
-When is it the right time to use display ads?
-Understand the bidding strategies CPC
-How to start our first display campaign
-How to find our target audience
-Targeting methods
-Targeting by demographics
-Targeting by topics
-Targeting by placements
-How to audit a running campaign
-How to set up the right budget
-How to optimize our running campaign for better results

Google Video Ads (6 Hours)
Class Outline:
-Understanding the Difference between the video ads
-Instream ads or skippable ads
-Unskippable ads
-Ad sequence ads
-Targeting methods
-Targeting by demographics
-Targeting by topics
-Targeting by placements
-How to audit a running campaign
-How to set up the right budget
-How to optimize our running campaign for better results

Reporting (3 Hours)
Class Outline:
-Google ads tools
-Google ads reports
-How to create Dashboards

  • Amman

Key facts

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  • COURSE TYPE:

    Short Course

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