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Digital Media & Marketing Course (Online)

Overview

Digital Media & Marketing Course (Online)

Duration:  48 Hours                           Days: 3 weekdays                                   

                        Timing: 5:00 PM- 8:00 PM

 

• Program introduction:

• This 48 hours professional training program is carefully designed to provide you with the knowledge and skills
required to plan, implement and report digital marketing campaigns that work.

• We start with the basics of digital marketing and go all the way up to the advanced up-to-date topics to make sure
that you are on top of the latest trends in the continuously growing field.

 

Introduction to Digital Marketing

(4 Hours)

• Foundations of Marketing
• Digital marketing vs Traditional Marketing
• Why digital marketing
• Digital Marketing Strategy
• Digital Advertising
• Content Marketing
• Email Marketing

• Search Engine Optimization
• Digital Analytics
• Social Media Marketing
• Conversion Planning, Measurement and Optimization
• Pay Per Click (PPC)
• Conversion Strategies
• Product Page Optimization

 

Search Engine Optimization (SEO)

Practitioner (12 hours)

• Intro to SEO:
• Keyword Research
• Competitive Analysis
• On-Page Optimization
• Off-Page Optimization
• SEO for Local Search
• SEO Best Practices
• Algorithm Updates
• SEO Measurement
• SEO Audits
• SEO Tools

• Content Marketing
• Content Marketing Strategy
• Executing a Content Marketing Strategy
• Influencer Marketing
• e-Newsletters
• Social Networks
• Writing Messages and Creating Content
• Getting Your Message into the Media
• Measuring the Results of Content Marketing
• Blog Marketing
• Video Marketing
• Image Marketing
• Articles/Press Release Marketing

 

Google Ads
(16 hours)

• Benefits of online advertising and AdWords
• Google's advertising networks
• Setting up an AdWords campaign
• Quality score
• Choosing a campaign type
• Structuring your campaign
• Ad extensions
• Targeting your audience
• Setting bids and budgets
• Creating ad groups
• Tools to plan a campaign
• Keyword research and matching types

• Measuring and optimizing performance
• Measure your results
• Tools to measure your performance
• Evaluate metrics relevant to your goals
• Advanced search campaigns optimization
• Advanced display campaigns optimization
• Video campaigns setup and optimization
• Gmail ads setup and optimization
• Conversions setup
• Advanced reporting
• Remarketing campaigns
• Google AdWords Editor

 

Social Media
(12 Hours)

• Introduction to Social Media
• Creating a Social Media Strategy
• Understanding Paid
• Earned, and Owned Social Media
• Social Sharing
• Blogging for Business
• Viral Marketing, Finding & Communicating with Influencers
• Video & YouTube Marketing
• YouTube Advertising.
• Social Networking & Facebook
• Microblogging & Twitter
• Online Reputation Management

• Social Media Measurement
• Social Media Analytics
• Marketing Through LinkedIn
• Pinterest Marketing
• Instagram Marketing

 

Analytics and reporting

(4 hours)

• Intro to Web Analytics
• Web Data Analysis Guide
• Industry Models
• Complex Measurement and Approaches
• Data Collection
• Key Performance Indicators and Analytics Techniques
• Segmentation
• Making Web Analytics Actionable
• Qualitative Research

• Experimentation and Testing
• Competitive Intelligence Analysis
• Multi-Channel Analytics
• Dashboards
• Google-specific Techniques and Reports
• Product linking
• Facebook page insights
• Twitter Analytics
• YouTube Analytics

  • Amman

Key facts

  • DURATION(S):

  • INTAKES:

  • NEXT INTAKE:

    Enrol By: N/A

    Start Date: N/A

    End Date: N/A

  • COURSE TYPE:

    Short Course

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