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Overview

Google Ads 

 

Duration                             Days                                   Timing 

 

27Hours                             3 weekdays                        5:00 PM- 8:00 PM

 

Overview: 

What are Google Ads? it's an online advertising program. It allows users and
companies to advertise and reach audiences that are interested in the products and services
they offer on Google's Search Network as well as their network of partner websites
Learning Outcomes:
You will be able to drive traffic to your website using Google Search, Display and video
ads

 

Course Outline

Intro: “Understanding How Google Ads works” ( 3 Hours )
Class Outline:
Understanding all types of Google ads
Understanding the bidding type
Understanding the campaign structure
How to create a landing page
How to create Google Ads account

Google Search ads (9 Hours)
Class Outline:
Understand the meaning of keywords
o How to find our best keywords
o How to start our first campaign
o How to create an efficient site link
o How to create efficient Callouts
o Understand the bidding strategies CPC
o Understand the keywords match types
o How to audit a running campaign
o How to set up the right budget
o How to optimize our running campaign for better results
o How to use the keyword planner

Google Display Ads (6 Hours)

Class Outline:
When is it the right time to use display ads?
Understand the bidding strategies CPC
How to start our first display campaign
How to find our target audience
Targeting methods
Targeting by demographics
Targeting by topics
Targeting by placements
How to audit a running campaign
How to set up the right budget
How to optimize our running campaign for better results

Google Video Ads (6 Hours)
Class Outline:
Understanding the Difference between the video ads
Instream ads or skippable ads
Unskippable ads
Ad sequence ads
Targeting methods
Targeting by demographics
Targeting by topics
Targeting by placements
How to audit a running campaign
How to set up the right budget
How to optimize our running campaign for better results

Reporting (3 Hours)
Class Outline:
Google ads tools
Google ads reports
How to create Dashboards

  • Amman

Key facts

  • DURATION(S):

  • INTAKES:

  • NEXT INTAKE:

    Enrol By: N/A

    Start Date: N/A

    End Date: N/A

  • COURSE TYPE:

    Short Course

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