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Social Media
This course will enable participants to use and advertise throughout the various social media platforms for business.
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Digital Marketing
This 132 hours professional training program is carefully designed to provide you with the knowledge and skills required to plan, implement and report digital marketing campaigns that...
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Graphic Design
This course introduces its students to the world of graphic design and visual communication. The course equips you with professional skills enabling you to create and design...
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Google Ads
This course will enable participants to use one of the most demanded digital marketing channels to advertise any business. Google Ads is an online advertising program that allows...
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Complete Media Production Course
This complete course aims to equip candidates with several knowledge and skills that will improve their employability chances, as it provides them with the latest required competencies that...
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Motion & Infographics Using Adobe After Effects
As one of the courses in the graphic design major sequence, Time-Based Media: Motion Graphics will introduce the student to the use of the computer as a...
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Digital Marketing Morning
This 46 hours professional training program is carefully designed to provide you with the knowledge and skills required to plan, implement and report digital marketing campaigns that...
We start with the basics of digital marketing and go all the way up to the advanced up-to-date topics to make sure that you are on top of the latest trends in the continuously growing field.
Google Ads
Google Ads
Duration Days Timing
27Hours 3 weekdays 5:00 PM- 8:00 PM
Overview:
This course will enable participants to use one of the most demanded digital marketing channels to advertise any business. Google Ads is an online advertising program that allows users and companies to advertise and reach audiences that are interested in the products and services they offer on Google's Search Network as well as their network of partner websites
Course Outline
Intro: “Understanding How Google Ads works” ( 3 Hours )
Class Outline:
Understanding all types of Google ads
Understanding the bidding type
Understanding the campaign structure
How to create a landing page
How to create a Google Ads account
Google Search ads (9 Hours)
Class Outline:
Understand the meaning of keywords
- How to find our best keywords
- How to start our first campaign
- How to create an efficient site link
- How to create efficient Callouts
- Understand the bidding strategies CPC
- Understand the keywords match types
- How to audit a running campaign
- How to set up the right budget
- How to optimize our running campaign for better results
- How to use the keyword planner
Google Display Ads (6 Hours)
Class Outline:
-When is it the right time to use display ads?
-Understand the bidding strategies CPC
-How to start our first display campaign
-How to find our target audience
-Targeting methods
-Targeting by demographics
-Targeting by topics
-Targeting by placements
-How to audit a running campaign
-How to set up the right budget
-How to optimize our running campaign for better results
Google Video Ads (6 Hours)
Class Outline:
-Understanding the Difference between the video ads
-Instream ads or skippable ads
-Unskippable ads
-Ad sequence ads
-Targeting methods
-Targeting by demographics
-Targeting by topics
-Targeting by placements
-How to audit a running campaign
-How to set up the right budget
-How to optimize our running campaign for better results
Reporting (3 Hours)
Class Outline:
-Google ads tools
-Google ads reports
-How to create Dashboards
- Amman
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DURATION(S):
18 Hrs, 5 - 8 PM, Sun, Tue , Thurs
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INTAKES:
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NEXT INTAKE:
Enrol By: N/A
Start Date: N/A
End Date: N/A
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COURSE TYPE:
Short Course